The Social
Responsibility of Businesses’
Entine and Jennings views corporate
social responsibility of business as being more than individual responsibility,
but defining it as, “the soul of a company is more complex than that of an
individual (Jennings, 2012, p 102).” Friedman’s view on social responsibility
of business is to increase profits’ and as a whole, businesses cannot have
responsibilities, individuals have responsibilities or in this case corporate
executives who has a direct responsibility to his or her employer (Jennings,
2012, p 91). Freeman’s stakeholder
theory of the modern corporation pose several challenges implied within the
framework of managerial capitalism.
Freeman states that the demise of the modern corporation is not his
wish, but as Neurath would say “we shall attempt to ‘rebuild the ship, plank by
plank, while it remains afloat’ (Jennings, 2012, p 96). Freeman has also come to the conclusion that
the concept of managerial capitalism should replace the notion that managers
have a duty to stockholders with that of having a fiduciary duty to
stakeholders. A stakeholder is someone
with a stake or claim in the firm.
Freeman views stakeholders as suppliers, customers, employees,
stockholders, local community, and management in it role of agent for these
groups (Jennings, 2012, p 96).
All in all Entine and Jennings ask if a
company can be trusted by a shareholder or customer merely on the grounds that
it has adopted a posture of social responsibility, the answer is no. If a company states that it is accountable
first and foremost to its shareholder, does such a statement mean that the
company is any less honorable; no it does not (Jennings, 2012, p 104). There is no one who is without sin, just as
there is no company ethically perfect. The
constant obsession with CSR (corporate social responsibility) only interferes
with the honest evaluations of the soul of the company (Jennings, 2012, p 104).
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