The Difference Between Entine and Jennings Eight Questions and Traditional Measures of Social Responsibility

The difference between Entine and Jennings' eight questions and traditional measures of social responsibility is self-regulation.  Traditional measures of social responsibility are the external factors; social responsibility, economic responsibility, and environmental responsibility encompass the notion that there are loopholes in the law that can be beneficial to that company.  “The history of business suggests an early emphasis on the economic and then legal aspects and a later concern for the ethical and discretionary aspects (Geva, 2008, p 9).

According to Entine and Jennings “there are eight questions that should be answered about a company to determine the character of its soul (Jennings, 2012, p 104).” 

1.     Does the company comply with the law?

2.     Does the company have a sense of propriety?

3.     How honestly do product claims match with reality?

4.     How forthcoming is the company with information?

5.     How does the company treat its employees?

6.     How does the company handle third-party ethics issues?

7.     How charitable is the company”

8.     How does the company react when faced with negative disclosures?

The use of traditional measures such as research, surveys, rating system, and questionnaires to name a few are geared toward a better rating for the company (Jackson & Parsa, 2009, pp, 13-19).  Whereas, the eight questions proposed by Entine and Jennings reflect the company’s integrity and honesty, and require those conducting the examination to look beyond the ever-changing political issues (Jeninnings, 2012. p 104).  Keeping in mind that “No company is ethically perfect.  No company, just as no individual, is without sin or exempt from mistakes (Jennings, 2012, p 104).”  The difference essentially is old school versus new school, the world is ever-changing just as political issue are ever-changing and no one is perfect, but at the same time being compliant with the law, looking out for our environment and economy is every individuals and individuals running companies to ensure our survival is the responsibility of all.

References

Geva, A. (2008). Three models of corporate social responsibility: interrelationships

between theory, research, and practice. Business and Society Review, 113(1), 1-41

Jackson, L. A. and Parsa, H. G. (2009). Corporate social responsibility and financial

performance: a typology for service industries. International Journal of Business

Insights & Transformation. 2( 2), 13-21.  Retrieved from

http://eds.b.ebscohost.com.proxy1.ncu.edu/eds/results?sid=f90792bf-0477-

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Jennings, M. M. (2012).  Business ethics case studies and selected reading. Mason,

Ohio: South-Western Cengage Learning.

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